Global Expertise. Middle East Impact.
We help FMCG and consumer goods businesses improve how they go to market, grow their business and strengthen their commercial capabilities in the Middle East. Combining hands-on regional experience with global expertise, we work with you from diagnosis and strategy through to implementation.
KonsultME is a commercial consultancy focused on the FMCG and consumer goods sector in the Middle East. We combine hands-on regional experience with proven methodologies and expertise from around the world to help businesses strengthen their commercial performance.
Our work connects strategy with implementation, covering how businesses enter markets, manage distributors, engage shoppers and execute across channels. Where specialist expertise is required, we collaborate with leading international experts and consultancies, adapting global best practices to the realities of Middle Eastern markets.
Initially focused on the UAE and Saudi Arabia, we serve regional FMCG companies, multinational businesses and international brands seeking to enter, expand or improve their performance in the Middle East. We work closely with clients to translate recommendations into action and support sustainable growth.
Support across market entry, route-to-market strategy, shopper understanding and commercial execution, tailored to Middle Eastern markets.
Develop commercial and route-to-market strategies to improve how your business reaches and serves its markets.
• Commercial diagnosis
• Commercial strategy
• Route-to-market planning
Strengthen distributor management as part of your commercial approach in the Middle East.
• Distributor management diagnosis
• Distributor management strategy
• Implementation support
Plan and implement your approach to entering or expanding in Middle Eastern markets.
• Market entry strategy
• Regional expansion planning
• Implementation support
Use shopper and market research to inform shopper and category strategies.
• Shopper research
• Market research
• Shopper and category strategy
Translate commercial strategy into action through channel activation, impulse and retail execution.
• Channel activation
• Impulse execution
• Retail execution
Strengthen commercial capabilities through tailored workshops and capability-building programmes.
• Commercial capability development
• Tailored workshops
• Capability-building programmes
“I had the pleasure of working with Amr Abdoun in the Global Sales and eBusiness Unit at Nestlé HQ in Vevey, where we led the development and rollout of the Category Growth Roadmap. Amr brought strategic clarity, strong discipline, and excellent collaboration skills. He consistently combined a sharp strategic lens with executional rigor, supporting markets with great how and impact. His selection for this global role came after outstanding results in the Confectionery business in Egypt.” Eduardo García Pallares General Manager, LATAM & Global Exports Formerly Nestlé Global HQ, Vevey”
“Amr always demonstrated great leadership, showed huge capacity to plan and to mobilize team members behind his plan, capitalized on his strong analytical skills and added a creative flair to every job he handled. More importantly, Amr had the ability to see the big picture and strategize in a way that helped the organization achieve its goals over the longer term. Amr was always a go-to commercial leader.” Tarek Kamel Chairman & Managing Director, Nestlé Egypt & Sudan Vice President Sales, Middle East & North Africa”
“Amr stood out for his strong purpose, decent values, very ethical compass, trustworthiness and exceptional competencies in strategic thinking, execution and outstanding team management and leadership. Thanks to the efforts of his team under competent leadership, Nestlé Egypt achieved strong double-digit growth cumulatively for each of the five years, with handsome market share gains across categories.” Suresh Narayanan Former Chairman & Managing Director, Nestlé India”
What types of businesses does KonsultME work with?
We work with regional FMCG companies, multinational businesses and international consumer goods brands seeking to enter, expand or improve their commercial performance in the Middle East.
Which markets does KonsultME focus on?
Our focus is the Middle East, initially concentrating on the UAE and Saudi Arabia.
Can KonsultME help with market entry and expansion?
Yes. We support market entry and expansion through commercial and route-to-market strategy, distributor management and implementation support.
Does KonsultME support implementation?
We work closely with clients from diagnosis and strategy through to implementation, helping translate recommendations into action.
Does KonsultME offer research and workshops?
Yes. We conduct shopper and market research and deliver tailored workshops and capability-building programmes to strengthen commercial capabilities.
Whether you are entering the Middle East, expanding your business or strengthening commercial performance, talk to KonsultME about your priorities.
971503140802 abdoun@hotmail.com Call Now